# a.k.a. Brands

> a.k.a. Brands is a portfolio operator of next-generation, digitally native fashion brands, including Princess Polly, Culture Kings, Petal & Pup and mnml. Founded in 2018 and headquartered in San Francisco, it reaches Gen Z and millennial shoppers who discover fashion on social media and primarily buy online. A data-driven 'test and repeat' merchandising model lets its brands launch fresh, exclusive styles weekly. The company trades on the NYSE under the ticker AKA and reported net sales of $600.2 million in fiscal 2025.

- **Founded:** 2018
- **Headquarters:** San Francisco, California, United States
- **Founders:** Summit Partners (Founding investor / platform sponsor), Ciaran Long (Chief Executive Officer (since January 2025; interim from 2023))
- **Team size:** ~1,400 employees
- **Products:** Princess Polly, Culture Kings, Petal & Pup, mnml, a.k.a. platform
- **Notable:** Built a four-brand global fashion portfolio (Princess Polly, Culture Kings, Petal & Pup, mnml) from a 2018 platform launch., Completed a September 2021 IPO on the NYSE under ticker AKA, raising roughly $110 million., Grew fiscal 2025 net sales to $600.2 million, up 4.4% year over year.

## Products & services

- **Princess Polly** — Women's fashion brand for customers roughly 15-25, offering dresses, tops, shoes and accessories; the portfolio's flagship and the brand now expanding into U.S. physical stores. Certified B Corporation.
- **Culture Kings** — Streetwear retailer for male and female consumers roughly 18-35, offering apparel, footwear, headwear and accessories across Australia and the U.S.
- **Petal & Pup** — Women's brand focused on occasion and contemporary dressing for customers roughly 25-34.
- **mnml** — Men's streetwear brand offering wardrobe staples and trend-driven pieces sold online.
- **a.k.a. platform** — Shared services - data-driven merchandising, supply chain, marketing, technology and finance - that the parent provides to each portfolio brand to accelerate growth.

## Achievements

- Built a four-brand global fashion portfolio (Princess Polly, Culture Kings, Petal & Pup, mnml) from a 2018 platform launch.
- Completed a September 2021 IPO on the NYSE under ticker AKA, raising roughly $110 million.
- Grew fiscal 2025 net sales to $600.2 million, up 4.4% year over year.
- Opened eight new Princess Polly stores in 2025, expanding into omni-channel retail.
- Princess Polly earned Certified B Corporation status.

## Latest updates

- **2026-03** — Reported fourth quarter and full-year 2025 results: net sales of $600.2 million, up 4.4%, with a 2026 outlook of $625M-$635M in revenue and $27M-$29M EBITDA.
- **2025-01** — Ciaran Long named permanent Chief Executive Officer after serving as interim CEO since 2023.
- **2025** — Executed eight new Princess Polly store leases across the U.S., accelerating physical retail expansion.

## Links

- Website: https://www.aka-brands.com
- LinkedIn: https://www.linkedin.com/company/akabrands
- Facebook: https://facebook.com/akabusiness/

---

Profile page: https://yespress.io/a-k-a-brands
Published by YesPress — https://yespress.io
Last updated: 2026-06-02