# 90 West

> 90 West is a privately held Boston strategic communications consultancy founded by former Massachusetts political spokesman Alex Goldstein. It helps mission-driven companies, nonprofits, foundations, public leaders, and campaigns sharpen messages, handle media, build coalitions, manage crises, and turn complicated work into stories that communities can act on.

- **Founded:** 2016
- **Headquarters:** Boston, United States
- **Founders:** Alex Goldstein (Founder and CEO)
- **Products:** Media Relations and Crisis Communications, Content Strategy and Cross-Platform Storytelling, Community Relations and Ecosystem Management, Message Development and Media Training, Strategic Communications Workshops
- **Notable:** Built a public client roster spanning climate research, clean energy, higher education, food access, workforce development, foundations, and elected leaders., Supported Woodwell Climate Research Center's Permafrost Pathways launch, a climate science, policy, and environmental justice initiative., Advised Ayanna Pressley's 2018 congressional campaign on strategic communications during her successful primary challenge.

## Products & services

- **Media Relations and Crisis Communications** — Media strategy, journalist relationships, visibility opportunities, incoming inquiry management, and crisis preparation and response.
- **Content Strategy and Cross-Platform Storytelling** — Cohesive content across channels designed to explain a mission, engage a community, and give supporters a story they can share.
- **Community Relations and Ecosystem Management** — Stakeholder mapping, coalition building, strategic partnerships, and management of competing interests across Massachusetts and national networks.
- **Message Development and Media Training** — Message design and practical training for leaders and spokespeople so organizations can build communications capability in house.
- **Strategic Communications Workshops** — Virtual cohort training covering communications planning, media relations, writing for publication, and crisis strategy.

## Achievements

- Built a public client roster spanning climate research, clean energy, higher education, food access, workforce development, foundations, and elected leaders.
- Supported Woodwell Climate Research Center's Permafrost Pathways launch, a climate science, policy, and environmental justice initiative.
- Advised Ayanna Pressley's 2018 congressional campaign on strategic communications during her successful primary challenge.
- Reached a decade in business in 2026 and expanded day-to-day operating responsibility across its senior team.
- Founder Alex Goldstein created Faces of COVID, a widely covered memorial project that applied narrative discipline to pandemic loss.

## Latest updates

- **2026-09** — As 90 West marked ten years, Harry Shipps and Natalie Boyle became senior vice presidents with expanded responsibility for daily operations and high-stakes projects; Antonio Caban and Stacia Sheputa became vice presidents, Katherine Sele became associate vice president, and Frances Sharples became senior associate.
- **2026-09** — The company website continued highlighting client-related coverage across climate science, clean energy, immigrant safety, education research, tourism, and food access.
- **2024-12** — Alex Goldstein served as the 90 West media contact for Foundation for Jewish Camp's announcement of a $15 million Gottesman Fund grant.
- **2024-03** — Enrollment opened for an updated virtual strategic communications workshop cohort, including new material on building a communications plan with 'radical simplicity.'

## Links

- Website: https://www.ninetywest.com
- LinkedIn: https://www.linkedin.com/company/90-west
- Twitter/X: https://twitter.com/Ninety_West

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Profile page: https://yespress.io/90-west
Published by YesPress — https://yespress.io
Last updated: 2026-09-21