# 5WPR

> 5WPR is an independent New York communications firm that combines earned media, digital marketing, influencer work, crisis counsel and public affairs with a newer specialty: helping brands appear accurately in AI-generated answers. Founded in 2003, it serves consumer and enterprise clients through sector-focused practices and sells strategy and campaign execution, generally through project or retainer relationships.

- **Founded:** 2003
- **Headquarters:** New York, United States
- **Founders:** Ronn Torossian (Founder and Chairman)
- **Products:** Earned media and public relations, Crisis and reputation management, Digital and social marketing, Generative Engine Optimization, 5W Reputation Index
- **Notable:** Named PR Agency of the Year in the 2020 American Business Awards., Included on Forbes' list of America's Best PR Agencies for 2021., Recognized by O'Dwyer's among leading U.S. independent and professional-services PR firms.

## Products & services

- **Earned media and public relations** — Media strategy, press outreach, executive positioning, product launches and corporate storytelling across consumer and business sectors.
- **Crisis and reputation management** — Preparedness, rapid response, stakeholder communications and online reputation work for organizations and public figures.
- **Digital and social marketing** — Paid social, media buying, search, content, analytics, creative strategy and influencer programs, including work delivered through wholly owned digital agency HOW.
- **Generative Engine Optimization** — Research, audits and communications programs intended to improve how brands are cited and described in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
- **5W Reputation Index** — A research franchise that scores how AI engines render prominent people and institutions across accuracy, sentiment, completeness, consistency and control.
- **Consumer and AI research** — Public reports on consumer behavior, AI citations, search behavior, reputation and category visibility.
- **Public affairs and multicultural communications** — Stakeholder engagement, public-interest campaigns and culturally informed communications programs.

## Achievements

- Named PR Agency of the Year in the 2020 American Business Awards.
- Included on Forbes' list of America's Best PR Agencies for 2021.
- Recognized by O'Dwyer's among leading U.S. independent and professional-services PR firms.
- Launched wholly owned digital agency HOW with 25 specialists in 2023.
- Published a client directory exceeding 300 brands and a case-study archive exceeding 200 engagements.
- Reported 99 earned placements and 2.79 billion impressions for an e.l.f. Beauty executive-visibility program.
- Reported 69 media placements and 276 million impressions for TradeStation.
- Built the 5W Reputation Index and AI Visibility Index research franchises in 2026.

## Latest updates

- **2026-09** — The PR Net recognized 5W among leading marketing and communications agencies in the United States.
- **2026-08** — 5W became agency of record for small-business banking platform Novo.
- **2026-05** — 5W published research on AI citations and expanded its AI Visibility Index and Reputation Index franchises.
- **2026-04** — CEO Matthew Caiola and the 5W Research Team published The GEO Reckoning, arguing that generative engine optimization is structurally a PR deliverable.
- **2026-01** — The agency announced new agency-of-record assignments including Bedsure Pet, FanArcade, Real Coco and KISS Colors & Care.
- **2025-12** — 5W expanded multicultural events and gambling and gaming PR services.

## Links

- Website: https://www.5wpr.com/
- LinkedIn: https://www.linkedin.com/company/5w-public-relations
- Twitter/X: https://twitter.com/5W_PR
- YouTube: https://www.youtube.com/@5WPRSpeakers
- Instagram: https://www.instagram.com/5wpr/
- Facebook: https://www.facebook.com/5WPublicRelations
- TikTok: https://www.tiktok.com/@5wpr_

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Profile page: https://yespress.io/5wpr
Published by YesPress — https://yespress.io
Last updated: 2026-09-24