# 3dot14

> 3dot14 is a performance marketing and advertising technology company serving app marketers and brands. Its Radian demand-side platform combines programmatic buying, creative testing, user acquisition and retargeting; newer offerings include connected TV advertising and DotContext for contextual YouTube targeting.

- **Founded:** 2013
- **Headquarters:** Gurugram, India
- **Founders:** Dinesh Kumar (Co-founder; platform development and client delivery in 2017 reporting), Ashish Kumar (Co-founder; operations and sales in 2017 reporting), Sahil Chalana (Founder as identified in 2026 announcements; earlier described as mentor)
- **Products:** Radian, User acquisition, Retargeting, 3dot14 Creative Studio, Connected TV advertising
- **Notable:** Company history dates the Radian launch to February 2019., Self-serve page advertises access to more than 40 ad exchanges., Homepage reports 350+ daily Amazon campaign events and 1,500+ daily Gojek rides; company claims with unspecified measurement windows.

## Products & services

- **Radian** — Demand-side platform for programmatic buying, acquisition and retargeting; available through a self-serve dashboard.
- **User acquisition** — Campaigns begin with install data, then optimize toward post-install conversions and scale.
- **Retargeting** — Uses first-party data and predicted interests to reach dormant users, address cart abandonment and encourage repeat activity.
- **3dot14 Creative Studio** — Dynamic creative optimization, localization, A/B and multivariate testing across playable, video, interstitial, native and banner formats.
- **Connected TV advertising** — Campaign delivery across streaming television environments and cross-screen audiences.
- **DotContext** — Contextual YouTube advertising engine that analyses video frames and audio to match placements with a brand brief.
- **AI-driven proprietary DSP announcement** — April 2026 announcement emphasized post-install outcomes, contextual signals and polygon-based geographic targeting; its relationship to earlier Radian versions is unspecified.

## Achievements

- Company history dates the Radian launch to February 2019.
- Self-serve page advertises access to more than 40 ad exchanges.
- Homepage reports 350+ daily Amazon campaign events and 1,500+ daily Gojek rides; company claims with unspecified measurement windows.

## Latest updates

- **2026-04** — ABP Live reported an AI-driven proprietary DSP announcement on April 15, highlighting outcome optimization and polygon targeting.

## Links

- Website: https://3dot14.co/
- LinkedIn: https://www.linkedin.com/company/3.14digital/
- Twitter/X: https://twitter.com/3dot14digital
- Facebook: https://www.facebook.com/3.14DigitalMarketing/

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Profile page: https://yespress.io/3dot14
Published by YesPress — https://yespress.io
Last updated: 2026-10-24