# 3D Cloud

> 3D Cloud is an enterprise software platform that turns complex furniture and home-improvement catalogs into reusable 3D assets, configurators, room planners, renders, 360-degree spins and browser-based augmented reality. Founded in 2011 as Marxent Labs by brothers Beck and Barry Besecker, the company sells a vertically integrated SaaS and services stack to large retailers and manufacturers, helping shoppers answer the expensive questions - will it fit, which options work together and what will the finished room look like - before an order reaches a factory or delivery truck.

- **Founded:** 2011
- **Headquarters:** St. Petersburg, United States
- **Founders:** Beck Besecker (Co-founder, CEO and Chairman), Barry Besecker (Co-founder and CTO)
- **Team size:** The company reports 100+ employees; the supplied company data lists approximately 150.
- **Products:** 3D Cloud Platform and Asset Management System, 3D Product Configurators, 3D Room Planner, Kitchen, Bath, Storage and Outdoor Designers, WebAR
- **Notable:** Built an enterprise platform the company says has supported more than $3 billion in 3D-enabled sales and more than 10 million 3D products served., Reports more than 116,700 SKUs in active pipeline and more than 400 configurators deployed., Powered Macy’s 69-store virtual-reality furniture rollout in 2018.

## Products & services

- **3D Cloud Platform and Asset Management System** — A centralized enterprise system for ordering, validating, storing, governing and publishing 3D assets, metadata, pricing logic and business rules across brands and applications.
- **3D Product Configurators** — No-code visual CPQ applications for furniture and office products, with live previews, compatible options, dimensions and pricing.
- **3D Room Planner** — Consumer and professional space-planning software for laying out products, customizing rooms, producing renders and connecting projects to carts or quotes.
- **Kitchen, Bath, Storage and Outdoor Designers** — Vertical planning applications that apply product-specific rules to kitchens, bathrooms, closets, storage systems and decks.
- **WebAR** — App-free augmented reality that places accurately scaled products, including multiple or configurable items, in a shopper’s room through a mobile browser.
- **360 Spins and Product Renders** — Automated product imagery and interactive views generated from the same validated 3D catalog used by planners and configurators.
- **3D Modeling Services and 3D Cloud Network** — Content creation and managed production services that turn product specifications into commerce-ready 3D models and materials.
- **AI-powered Kitchen Design Assistant** — Announced conversational design capability intended to convert natural-language requests into validated, priced kitchen designs and bills of materials.

## Achievements

- Built an enterprise platform the company says has supported more than $3 billion in 3D-enabled sales and more than 10 million 3D products served.
- Reports more than 116,700 SKUs in active pipeline and more than 400 configurators deployed.
- Powered Macy’s 69-store virtual-reality furniture rollout in 2018.
- Received U.S. patent protection for designing and purchasing configured products in 3D space.
- Received a U.S. patent in 2023 covering a multi-product WebAR shopping and room-planning workflow.
- Secured U.S. patent protection in 2026 for chat-based single- and multi-product configuration with real-time 3D visualization and purchase flows.
- Maintains SOC 2 Type I and Type II compliance and states support for GDPR, CCPA and ADA requirements.
- Was recognized as a Gartner Cool Vendor and as a Dayton-area Best Place to Work in multiple years.

## Latest updates

- **2026-07** — La-Z-Boy announced an expanded 3D Cloud implementation to scale 3D content, design services and operational workflows.
- **2026-05** — 3D Cloud announced an AI-powered kitchen design assistant intended to generate validated, priced 3D designs and bills of materials from natural-language requests.
- **2026-03** — The company announced a U.S. patent for AI-powered chat-based product configuration and published a study on productivity gains in office-furniture workflows.
- **2026-02** — Its furniture-shopping study reported a relationship between salesperson-assisted 3D-tool use, higher-value purchases and shopper satisfaction.
- **2025-09** — CITY Furniture launched a 3D Cloud sectional configurator; early company-reported results included a 30% add-to-cart rate among configurations.
- **2025-03** — CITY Furniture rolled out 360 spins, WebAR and a 3D room planner, reporting high interaction and project-save rates.
- **2025-01** — Joybird launched an upgraded mobile 3D Space Planner with WebAR powered by 3D Cloud.
- **2024-09** — 3D Cloud secured a $20 million growth-capital investment led by Bellini Capital.

## Links

- Website: https://3dcloud.com/
- LinkedIn: https://www.linkedin.com/company/3d-cloud-platform/
- Twitter/X: https://x.com/3DCloudPlatform
- YouTube: https://www.youtube.com/@3DCloudPlatform
- Instagram: https://www.instagram.com/3dcloudplatform/
- Facebook: https://www.facebook.com/3DCloudPlatform/

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Profile page: https://yespress.io/3d-cloud
Published by YesPress — https://yespress.io
Last updated: 2026-08-14