# 3BL

> 3BL is a Northampton, Massachusetts-based sustainability and social-impact communications company. Its subscription software distributes corporate stories through specialist media channels, measures who engages, benchmarks performance against peers, and increasingly tracks how brands appear in AI-generated answers. Its advantage comes from a focused audience and a portfolio assembled through acquisitions including CSRwire, ReportAlert and TriplePundit, plus hands-on editorial and strategy services.

- **Founded:** 2009
- **Headquarters:** Northampton, United States
- **Founders:** Gregory Schneider (Co-founder and chairman), Cindy Esposito Schneider (Co-founder), Doug Fulton (Co-founder)
- **Products:** 3BL Focus, 3BL Studio, AI Visibility Tracker, Moments Ahead, Specialist media network
- **Notable:** Built a client base of more than 1,500 organizations since 2009., Completed seven acquisitions by the 2017 purchase of TriplePundit, consolidating a large share of specialist sustainability-media brands., Reported annual client-partnership renewal above 80 percent in 2024.

## Products & services

- **3BL Focus** — A subscription suite for publishing and targeted distribution, real-time analytics, audience data, peer benchmarking, branded content feeds and strategic support. Current plans are Bronze, Silver and Gold; prices are quote-based.
- **3BL Studio** — Branded-content, multimedia, sponsored editorial and event services produced with experienced journalists, including the TriplePundit team.
- **AI Visibility Tracker** — Measures brand visibility, query coverage, position, mentions and context-aware sentiment across major AI answer platforms, with competitor comparisons.
- **Moments Ahead** — A human-reviewed editorial planning calendar that surfaces upcoming industry, policy, regulatory, competitor and cultural moments, together with confidence and attention signals.
- **Specialist media network** — Owned brands and channels include 3BL Media, TriplePundit, CSRwire, ReportAlert and the 100 Best Corporate Citizens ranking.

## Achievements

- Built a client base of more than 1,500 organizations since 2009.
- Completed seven acquisitions by the 2017 purchase of TriplePundit, consolidating a large share of specialist sustainability-media brands.
- Reported annual client-partnership renewal above 80 percent in 2024.
- Reported more than 527 million impressions and 25 million page views across its distribution network over nearly two years through early 2026.
- Repositioned TriplePundit around solutions journalism in 2023.
- Launched an AI Visibility Tracker for brand reputation and the Moments Ahead planning tool in 2026.

## Latest updates

- **2026-08** — Launched Moments Ahead, a real-time, human-reviewed editorial planning tool, and made its calendar available across client accounts.
- **2026-05** — Launched the AI Visibility Tracker as a core platform feature for reputation monitoring across ChatGPT, Claude, Gemini and Perplexity.
- **2026-04** — Reported 527 million-plus impressions and 25 million page views from network distribution over nearly two years.
- **2026-03** — Added llm.txt support to make client content easier for AI systems to index and interpret.
- **2026-01** — Upgraded the publishing editor infrastructure for richer multimedia storytelling and improved audience-data quality.
- **2024-01** — Charlie Wilkie became CEO; Dave Armon moved to executive vice chairman.

## Links

- Website: https://3bl.com
- LinkedIn: https://www.linkedin.com/company/3bl-official
- Facebook: https://www.facebook.com/3BLofficial/

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Profile page: https://yespress.io/3bl
Published by YesPress — https://yespress.io
Last updated: 2026-09-24