# 305 Fitness

> 305 Fitness is a New York-based dance-cardio company inspired by Miami nightlife. Its DJ-powered classes combine dance, intervals and toning, with studio bookings, digital workouts, instructor certification and franchising built around an inclusive, shame-free approach to exercise.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Sadie Kurzban (Founder and CEO)
- **Products:** 305 Dance Cardio, 305 At Home, 305 Instructor Certification, 305 Fitness Franchising, Private Parties
- **Notable:** Brown’s $25,000 pitch competition helped fund the launch., First dedicated West Village studio opened in 2014., More than 1,000 instructors trained from March 2020 to March 2021, according to the 2021 offering materials.

## Products & services

- **305 Dance Cardio** — Signature 45-minute group workout with DJ music, dance, intervals and toning.
- **305 At Home** — Live and on-demand dance cardio, HIIT, sculpt and flexibility workouts; listed at $30.50 monthly or $305 annually. Free YouTube digital workouts were publicly reported in 2019.
- **305 Instructor Certification** — Launched in 2019 according to Kurzban. Current FAQ lists an eight-hour Zoom training, $390 initial cost and $39 monthly membership for branded format access and new materials.
- **305 Fitness Franchising** — Dedicated studio opportunity with published $270,000–$500,000 total investment range and $300,000 net-worth requirement.
- **Private Parties** — Birthday, bachelorette and corporate events at listed New York and Philadelphia studios, with instructor and DJ requests.

## Achievements

- Brown’s $25,000 pitch competition helped fund the launch.
- First dedicated West Village studio opened in 2014.
- More than 1,000 instructors trained from March 2020 to March 2021, according to the 2021 offering materials.

## Latest updates

- **2026-05** — Equinox Bond Street schedule lists 305 Dance.
- **2026-10** — Website checked October 4: promotes studio schedules, 305 At Home, instructor training and franchising. This is an observation date, not a dated product announcement.

## Links

- Website: https://www.305fitness.com/
- LinkedIn: https://www.linkedin.com/company/305-fitness/
- Twitter/X: https://twitter.com/305fitness
- YouTube: https://www.youtube.com/user/305Fitness/videos
- Instagram: https://www.instagram.com/305fitness/
- Facebook: https://www.facebook.com/305fitness
- TikTok: https://www.tiktok.com/@305fitness

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Profile page: https://yespress.io/305-fitness
Published by YesPress — https://yespress.io
Last updated: 2026-10-04