# 24/7 Media

> 24/7 Media was a New York advertising technology and services company serving publishers, advertisers and agencies. Its Open AdStream software, media network and search marketing services combined ad delivery with targeting and measurement. WPP acquired it in 2007; the business merged into Xaxis in 2014.

- **Founded:** 1995
- **Headquarters:** New York, United States
- **Founders:** David J. Moore (Co-founder; former chairman and CEO)
- **Products:** Open AdStream, Global Web Alliance, Decide DNA / search marketing, 24/7 Connect, Real Media Group
- **Notable:** NASDAQ flotation in August 1998., Acquired Real Media and Open AdStream in 2001., WPP completed its approximately $649 million acquisition in July 2007.

## Products & services

- **Open AdStream** — Publisher ad-serving and management platform combining campaign delivery, targeting, analytics and contract management; historically offered hosted and locally installed versions. Acquired with Real Media in 2001.
- **Global Web Alliance** — Network representing publisher advertising inventory and selling targeted campaigns to advertisers.
- **Decide DNA / search marketing** — Proprietary technology and services for search bid management, paid inclusion and search engine optimization; Decide acquired in 2004.
- **24/7 Connect** — Platform connecting publisher inventory with advertising buyers, including programmatic access.
- **Real Media Group** — Publisher and advertiser services division supporting media sales and Open AdStream.
- **Media Innovation Group** — Technology and data capabilities supporting WPP agencies and audience buying; absorbed into Xaxis.
- **Crystal Semantics** — Semantic advertising technology matching ads to page meaning to improve relevance and reduce inappropriate placements; acquired in December 2013.

## Achievements

- NASDAQ flotation in August 1998.
- Acquired Real Media and Open AdStream in 2001.
- WPP completed its approximately $649 million acquisition in July 2007.
- By 2013, WPP reported more than 60 technology companies integrated into 24/7’s technology stack.
- Merged into Xaxis in January 2014.

## Latest updates

- **2014-01** — The merger with Xaxis was completed; 24/7 ceased to be the standalone operating brand.
- **2014-09** — AppNexus announced it would acquire Open AdStream from Xaxis.
- **2025-03** — WPP’s 2024 Form 20-F identifies the acquired 24/7 Real Media business as subsequently Xaxis LLC and now part of Choreograph LLC.
- **2026-09** — David J. Moore revisited the company’s rise, crash and sale in The Authority Company Podcast, alongside discussion of his book The 24/7 CEO.

## Links

- Website: http://www.247media.com
- LinkedIn: https://www.linkedin.com/company/24-7-media-inc

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Last updated: 2026-10-24