# 23 Marketing Group

> 23 Marketing Group is a privately held, full-service marketing and communications agency founded by Tony Morino in 2019. Based in New York's Hudson Valley, it combines strategy, creative production, media buying, digital targeting, public relations and event support, often working as an embedded extension of a client's team. Its public case studies span higher education, industrial manufacturing, hospitality and nonprofit work, with reported outcomes including SUNY Orange's 11% registration increase in fall 2023 and substantial digital gains for Miles of Hope Breast Cancer Foundation.

- **Founded:** 2019
- **Headquarters:** Middletown, United States
- **Founders:** Tony Morino (Founder, President & CEO)
- **Products:** Strategy and performance planning, Content strategy and copywriting, Graphic design and multimedia, Digital management and infrastructure, Targeted advertising and data analysis
- **Notable:** SUNY Orange reported an 11% increase in student registrations in fall 2023, its largest enrollment growth in more than 30 years., A later SUNY Orange case study reports higher enrollment across 13 successive academic sessions and a 27.5% overall headcount increase, equal to 886 students., The same case study reports a 32.1% increase in full-time-equivalent measures and 219 winter-session students, the first time the session exceeded 200 in eight years.

## Products & services

- **Strategy and performance planning** — Market-position audits, messaging, audience definition, KPI selection, campaign planning and ongoing optimization.
- **Content strategy and copywriting** — Website and landing-page copy, SEO writing, brand voice, product descriptions, sales copy and press releases.
- **Graphic design and multimedia** — Brand identity, campaign creative, video production and editing, photography, and radio or audio production.
- **Digital management and infrastructure** — Website management, SEO, social community growth, email marketing and automation, and content-management systems.
- **Targeted advertising and data analysis** — Geo-fencing, location targeting, Google search ads, paid social, performance analysis and optimization.
- **Traditional media and event support** — Billboard, print, radio and television buying plus trade-show, launch and community-event marketing.
- **Embedded marketing partnership** — A retainer-based model in which the agency operates as an extension of a client's internal team and can maintain an onsite presence.

## Achievements

- SUNY Orange reported an 11% increase in student registrations in fall 2023, its largest enrollment growth in more than 30 years.
- A later SUNY Orange case study reports higher enrollment across 13 successive academic sessions and a 27.5% overall headcount increase, equal to 886 students.
- The same case study reports a 32.1% increase in full-time-equivalent measures and 219 winter-session students, the first time the session exceeded 200 in eight years.
- For Miles of Hope, the agency reports a 138% increase in direct visits to the Free Screenings page and a 43.8% rise in organic search traffic.
- The Miles of Hope campaign also reports a 337% increase in engagement with fundraising toolkits and large gains across social reach, visits, followers and interactions.
- For Fidanza Family Properties, the team helped launch an additional Hudson Valley catering and event hall and two Ocean City dining venues in 2021 while handling ongoing marketing for the wider portfolio.
- 23 Marketing is listed as a 2026 partner sponsor of the Boys & Girls Clubs of Orange and Sullivan's Grown Here event.

## Latest updates

- **2026-09** — Published a refreshed Miles of Hope case study reporting triple-digit gains in screening-page visits and fundraising-toolkit engagement.
- **2026-09** — Updated the public team roster, which lists Tony Morino and 12 additional staff across strategy, accounts, design, campaigns, coordination and accounting.
- **2026-08** — Published refreshed HYTORC and SUNY Orange case studies detailing the embedded-agency model and sustained enrollment results.
- **2026-06** — Shared on-site video production work at HYTORC's Mahwah headquarters for YouTube Shorts and Instagram Reels.
- **2026-05** — Supported HYTORC at the Offshore Technology Conference as the client received a Spotlight on New Technology Award for TorcSync.

## Links

- Website: https://the23marketing.com/
- LinkedIn: https://www.linkedin.com/company/23-marketing-group/
- Instagram: https://www.instagram.com/the23marketing/
- Facebook: https://www.facebook.com/23Marketing/
- TikTok: https://www.tiktok.com/@the23marketing

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Profile page: https://yespress.io/23-marketing-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20