# 104 West Partners

> 104 West Partners is a Denver communications agency focused on B2B technology and other innovation-led companies. It combines narrative development, media relations, thought leadership, content and measurement, serving organizations from startups to large enterprises. The firm joined Next Practices Group after an undisclosed 2023 strategic investment and later co-developed CLAIR, an AI-assisted research service for finding useful signals in fragmented online communities.

- **Founded:** 2003
- **Headquarters:** Denver, United States
- **Founders:** Patrick Ward (Founder and CEO)
- **Products:** Studio Program, Growth Program, Lead Program, MeasurLab, CLAIR
- **Notable:** Built communications programs for technology brands including Cisco, Twitter, Mastercard, Vimeo and Webroot., Won a 2011 PRSA Colorado Gold Pick for the MapQuest Social Journey campaign., Was a 2009 American Business Awards finalist for transforming an IT security blog into a media destination.

## Products & services

- **Studio Program** — Develops core messaging, narratives and data-informed communications plans.
- **Growth Program** — Builds communications structure and market presence for companies reaching critical audiences.
- **Lead Program** — Creates thought-leadership narratives designed to sustain dialogue with target customers.
- **MeasurLab** — Measures communications programs by the business value and movement they generate.
- **CLAIR** — Community Learning AI Research, co-developed with Ringer Sciences, extracts actionable intelligence from niche online technology communities for B2B tech and health-tech brands.

## Achievements

- Built communications programs for technology brands including Cisco, Twitter, Mastercard, Vimeo and Webroot.
- Won a 2011 PRSA Colorado Gold Pick for the MapQuest Social Journey campaign.
- Was a 2009 American Business Awards finalist for transforming an IT security blog into a media destination.
- Kiley Hayward was named among PRNEWS' 2023 Top Women in PR in the Motivators category.
- Joined Next Practices Group in 2023 and added assignments including VAST Data, Hammerspace, Nimo Planet and Crossbeam.

## Latest updates

- **2024-04** — 104 West and Ringer Sciences launched CLAIR, an AI-assisted community-intelligence service for B2B technology and health-tech brands.
- **2023-09** — 104 West joined Next Practices Group following an undisclosed strategic investment.
- **2023** — Kiley Hayward was recognized in PRNEWS' Top Women in PR awards in the Motivators category.

## Links

- Website: https://www.104west.com/
- LinkedIn: https://www.linkedin.com/company/104-west-partners/
- Twitter/X: https://twitter.com/104west
- Facebook: https://facebook.com/104west

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Profile page: https://yespress.io/104-west-partners
Published by YesPress — https://yespress.io
Last updated: 2026-09-21